Strategic Performance Advisors

Create. Innovate. Cultivate.


  • The Pursuit of Excellence
  • Emphasis on Innovation
  • Wildly crazy client centricity
  • Leadership with Ethics, Honesty & Integrity
  • Respect for diverse voices and ideas
  • Culture of achievement through superior collaboration of teamwork and communication
  • Tradition of hard work and reliability
  • ‚ÄčResponsible value creation
  • Having fun in what we do


To improve our clients situation well in excess of the value of the investment and to do do with wildly fantastic client centricity.


To be the pre-eminent, trusted strategic  performance and marketing advisory firm in our core markets and to be the thought leader in evidence-based strategic performance and market orientation improvement and strategic improvement.


We are committed to a high standard of excellence, ethics and integrity. This includes adhering to professional standards generally accepted in the consulting industry as well as the code of ethics of professional associations to which we belong. This commitment includes:

  • Fully disclosing any interests that may affect independent judgment or conflict of interest in a specific engagement.

  • Exercising independence, objectivity and integrity in all professional engagements.

  • Keeping client confidentiality as agreed upon.

  • Maintaining the highest standards of personal and professional conduct.

  • Maintaining honesty and integrity.

  • Ensuring that all client financial agreements and fees are agreed to in advance.

  • Improving and enhancing professional knowledge and skills through an ongoing commitment to professional development.

  • Fully supporting and upholding a commitment to the principles of equal opportunity and diversity and respecting individuals from all walks of life without discrimination on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age or status as a veteran of the US armed forces.

MBA Oath

The MBA Oath (a commitment to responsible value creation) principals are applied to the conduct of the firm.