Strategic Performance Advisors
Create. Innovate. Cultivate.
Leaders get stuck in the "managerial stirring trap". Hoping to make a change, they take various strategy, marketing and organizational actions, sometimes together and with little support for the reason as to why or definitive ways to assess effectiveness -- effectively just stirring the pot (managerial stirring). Then, to make matters worse, they don't stick which key actions and decisions long enough before stirring again. Phipps Nelson uses evidence-based practices and insightful assessment to to take strategic action.
We know we need it to be successful as organizations. But it can be elusive or efforts to gain it can actually sabotage the intent and results. Our approach to create positive, value-based accountability will help you accelerate performance.
All rights reserved. Phipps | Nelson
Leadership, Culture & Governance
Oftentimes, connecting the dots, motivating and leveraging the untapped assets of all types in your organization will make the difference between success or failure or good to high performing. Don't experiment by trial and error when there proven techniques and models for unlocking potential assets and decision-making and creation of strategic change.
MBA | FACHE
“Rob is a strong, competent and inspiring leader … he led our organization's effort to improve client acquisition rate through a focused strategy of coordinating and improving marketing and operations activities, resulting in improved processes and customer service throughout the organization. Rob managed to accomplish this with the highest degree of energy, integrity and professionalism.”
-- Chief Executive, Regional Healthcare Provider
The Phipps | Nelson approach starts with a deep understanding of the reality of creating evidence-based strategic performance:
1) Strategy is not complete without leadership
2) Culture is essential in assuring better success through development of a high degree of Market Orientation.
3) Market Orientation is a specific strategic orientation and culture that can be developed increased through programmatic organizational efforts vs. random acts of managerial stirring and lever pulling. Higher degrees of market orientation are scientifically proven to drive higher degrees of long-term organizational performance against key measures.
4) Strategy and Marketing must be considered in an integrated and holistic manner to achieve full potential.
5) Great marketing isn't lazy marketing. There is lots of lazy marketing out there.
Achieving superior strategic performance is the goal. Phipps Nelson offers very specific, unique tools, methods and a model to get you there. Holistic thinking is key. Strategy is not just planning. Marketing is not just marketing communications and advertising or only a job of the marketing department any longer. Going-to-market effectively takes the whole organization. Proven systems, processes are at the heart of every program we work on. Yet, each program is custom-fit for the strategic goals and uniqueness of the organization and need. We also are focused on sustainable change and self-sufficiency for the long term.
The answer is probably yes! Whether it is competition, technology, regulation or other forces, the 9 components of your business model are likely under siege. If just one component is changed, your model has changed. Will it succeed in the future? Will it become irrelevant? Are you ready to truly get at your business model design? A straight forward, iterative approach will help you understand, adjust and invent.
Everyone needs some extra help improving their game. So does your organizational strategic performance. You need to adjust -- tame the things in your control and mitigate the impacts out of your control.
Phipps | Nelson works collaboratively with you to identify the right needs, opportunities to take you to the next level.
With stakeholder and executive buy-in, we work to assure your strategic program has "legs" and a clear path forward.
Phipps | Nelson will help you monitor Key Performance Indicators with rigor and disciplined approach in order to get results that "stick". We'll help assess and proactively develop the climate and culture to foster success.
Phipps | Nelson uses surveys, interviews, data analysis, unique tools and observation to develop deep insight, assess the situation for a comprehensive picture.
PHIPPS | NELSON © ALL RIGHTS RESERVED.